Essential
For businesses starting to reach their base with method.
$100/mo
3 people1 number3 active automationsAI answers repliersContinuity sends
Plans to reach your base
The complete Arara. The right size for your base.
Every plan reaches your base, delivers on WhatsApp, and brings the results back on one screen. The first monthly payment activates the operation and its full capacity on the same day.Subscription active todayFull monthly allowance from day oneCancel anytime
Pricing
Start at today's size.
Grow without changing operations.
The same Arara in every plan, with campaigns to your whole base in all of them. What changes is operating capacity: people, numbers, automations, and A/B testing.Every plan includesCampaigns to your whole base, from your number, with scheduling and reportsDelivery, reads, and replies on one screenAI that answers repliers and brings you inOpt-out checked before every sendOwner and next step per conversation
Sending is open — the number is just a safety ceiling; if you need more volume, move up a plan. Meta message rates are billed separately, with no Arara markup.
Voo
For businesses that reach their base every week and live off the results.
$166/mo
10 people2 numbers10 active automationsAnswer base and actions in your systemsCampaign A/B testing and revenue recovery
First Class
For operations whose capacity, implementation, and governance are defined by contract.
Contact sales
Tailored send volumeTailored team and numbersTailored automations and integrationsGuided implementationGovernance, audit, and SLA by contract
Use your current number at no extra monthly cost, or rent a new Arara number for R$49.90/month. Current Meta and channel-provider rates are debited from the wallet with no Arara markup.
Over the allowance? You approve a continuity package first, with a cap you control. A send never stops halfway through.
7-day guarantee: if it is not for you, the monthly fee comes back in full. Wallet top-ups and Meta rates are non-refundable, so load only what you will use.
Compare capacity
The product stays whole. Your operation grows.
Upgrades add volume, autonomy and governance. The core promise is complete from Essencial onward.| Capacity | Essential | VooRecommended | First Class |
|---|---|---|---|
| Sends per month | 20,000 | 50,000 | Tailored |
| People | 3 | 10 | Tailored |
| Numbers | 1 | 2 | Tailored |
| WhatsApp accounts (WABAs) | 1 | 1 | Tailored |
| Active automations | 3 | 10 | Tailored |
| Automated reply | AI answers repliers | Answer base and actions in your systems | Defined by contract |
| Campaigns | Whole base, with scheduling and reports | Everything in Essential, plus A/B testing | Defined by contract |
| Continuity | Continuity sends | Revenue recovery | Defined by contract |
| Management | Essential metrics | Operation and team | Governance and SLA by contract |
How it starts
Clear commitment. Active operation.
Subscribe to Essential or Voo; for First Class, we size the operation before the proposal.
For online plans, add a card and pay the first subscription charge when you sign up.
Essential and Voo start immediately. First Class follows the contracted rollout plan.
Current Meta and provider rates are debited from the wallet with no Arara markup.
Top up the wallet before sending real traffic. Top-ups are non-refundable: load only what you will use. The subscription has a 7-day guarantee: if it is not for you, the monthly fee comes back in full.
Renting an Arara number costs R$49.90 at provisioning; bringing your own adds no monthly number fee.
FAQ
Before you put Arara to work.
What you need to know to start with confidence.What does Arara do on my WhatsApp?
You import your contact base and message everyone at once, from your number. Arara delivers through Meta's official API, tracks delivery, reads, and replies, and gathers everyone who replied on one screen.
Will I get blocked for messaging my whole base?
Arara runs on Meta's official API, with verification, number health, and sending limits handled by us. You reach your base within the rules, and anyone who opted out is checked before every send.
Can I use the number my company already has?
Yes. The connection uses the official WhatsApp API. Your company keeps the number and can stay on the phone and in the Arara inbox at the same time.
Do I need a developer to go live?
No. Connect the Meta account, import your base (spreadsheet or contacts), and make the first send from the screen. No code.
How do I build my contact base?
Upload a spreadsheet or import your contacts. Arara organizes them and respects, contact by contact, anyone who opted out.
What happens when someone replies to a send?
It becomes a conversation. Arara answers what is within your rules and brings you in when a decision is needed. You follow everything on one screen.
Can Arara say something wrong?
It does not make things up. When information is missing or confidence is low, it brings in a person and hands over the conversation with the history and the reason.
How does billing work?
You pay a fixed monthly fee per plan (Essencial R$597, Voo R$997). Sending is open, with a safety ceiling per plan — if you need more volume, move up a plan. Meta message costs are shown separately, with no Arara markup.
Is there a contract term or cancellation fee?
No. Plans are monthly and can be canceled from the product, with a 7-day guarantee: if it is not for you, the monthly fee comes back in full. Wallet top-ups and Meta rates are non-refundable. Your contacts and history remain available for export.